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If your app is originally in English, you will need to translate them locally and use app search optimization and copywriting techniques to prepare your app's textual content.Īpp search optimization utilizes keywords that are relevant to your app to help increase the chances of them being found inside the app store or wherever they are published. ![]() Generally speaking, you need to make sure your app descriptions and related content are in Simplified Chinese. These apps you are familiar with, may not work as good as in China Here are some important requirements to fulfill to make sure it gets published. Preparing an app for publishing in ChinaĪside from knowing where to publish your apps, it is also important to prepare an app specifically for the Chinese market. It makes use of HTML, CSS, JavaScript, and JSON for the manifest. PWAs require a manifest and a service worker. In a nutshell, a PWA is considered to be an app that can work on a standards-compliant browser for both desktop and mobile devices. #Download app store for china mobile softwareIt's what you call software or apps that are delivered via web browsers. PWAs or a progressive web app is not exactly an app store, but it allows you to get through the Great Firewall too. #Download app store for china mobile downloadYou will still have to go through the App Store for this, or ask a local partner to help you set up your iOS app for download via your website. #Download app store for china mobile apkHowever, creating an APK might not be an option if you want to target iOS users. #Download app store for china mobile fullThis option also allows you to have full control over the marketing, monetizing, market research, and updates for your apps. China's internet market is familiar with APK downloads so there's no need to worry about learning curves. If you already have a website, whether it's gaming, e-commerce in nature, or content-driven, you can set up a section that functions as your own app store. It provides some services similar to Google Play Store such as brand awareness, monetization strategies, and content management for the published apps. GDSA or the Global Developer Service Alliance is a fairly new collective which aims to provide a unified platform for app developers to target app users in China. It's really a matter of finding which app store reaches your target market, especially since online gaming seems to take up a massive pie of the China app market. In addition to these, big Chinese companies such as Alibaba, Baidu, and Tencent also have their own app stores. Mobile device manufacturers usually have their own China app store for their own apps. Getting through the Great App Wall of ChinaĬurrently, these are the popular channels that can get you through China's app market: Third party app stores Or, again, having a local partner may be more strategic and time-saving because they can help take care of the following app publishing details for you. This is the reason why foreign app developers typically create an app that's specific for China. Here's another catch - if you're developing an app for China that used to be a Google Play Store or App Store app, you may find yourself going through a massive overhaul. App stores operating in China need to secure a Chinese Software Copyright Certificate (SCC) so they can publish apps. ![]() Some certifications may also be required prior to publishing an app, which makes it strategic to partner with an agent who can help you navigate China's app publishing landscape. It is very different and a bit more complex both from a marketing and technological standpoint. ![]() As such, the majority of Chinese app users don't rely on these stores for their app needs.Īpp developers who want to break into the Chinese market should look specifically into its app usage landscape. Apps are heavily regulated with very specific policies, which therefore made Play Store unavailable while the App Store has limited availability for its apps within China. China's controlled Internet policies encompass mobile device usage. ![]()
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